We offer specialist ghost writing, editing and design services for the asset management industry, targeted to either an institutional or retail audience.
Our writing is tailored to reflect our client’s distinctive voice, and differentiate them from the tidal wave of generic marketing content and AI-generated slop.
Writing Services
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The team has experience writing longer form commentary for a variety of investment styles. We cover both quantitative and discretionary approaches for managers trading a wide range of asset classes. We have ghost written articles for publication in the media, including by the Financial Times and Institutional Investor, and have edited articles published in the Journal of Portfolio Management.
All our longer-form content is written with the explicit purpose of supporting sales. We ensure that while our pieces are lively and entertaining, their primary purpose is not forgotten: commentary pieces should allow investment managers to showcase their insight, and demonstrate the wisdom of their investment strategy, rather than being a random collection of observations.
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Regular commentary pieces - either weekly or monthly - are the foundation of influential investment marketing. By allowing managers to explain how they see and react to macro events and market shifts in real time, they offer an excellent opportunity to connect with clients and journalists. We work with investment managers to develop a coherent narrative, build a profile and ultimately produce a newsletter which their clients and industry peers look forward to reading every time it hits their inbox.
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We offer a dedicated content writing service for social media, with a particular focus on LinkedIn. We have previously handled social media accounts for FTSE-listed asset managers, and their senior executives, using a variety of written and visual content to generate engagement. Again, we work with clients to find their unique voice, providing pithy insights to build their profile and support their sales and marketing efforts.
DESIGN Services
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If you are looking for a brand evolution, developing a sub-brand or starting a new venture, we can help with the branding and strategic positioning of your visual communication. This could be a standalone logo or a comprehensive visual identity including typography, colour, illustration and brand guidelines.
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We provide layout and graphic design services to support our writing team, working within your brand guidelines. This includes developing new branded templates, or working with your existing tools, allowing our team to provide a fully outsourced content and marketing solution.
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Where needed, we can help with visualising the story through icons, illustration and infographics.